i would gently scrape the sticker up with the card to avoid damaging the non-stick surface of the box, and kept spraying with goo gone to saturate any dry spots on the sticker. after that, i grabbed a plastic card (metro card), put on a TV show, and went to town. then, i saturated the whole bottom of the box with goo-gone and waited about 15 minutes. so the first thing i did was i tore up the sticker to get to the papery part underneath, not worrying about getting the sticker off cleanly. i think the issue with the sticker is that its got a plastic film on the top layer, which makes it hard to use things like water to get the sticker off, and makes me think that nature's miracle did not intend for us to remove it. Hi all i bought this after reading the reviews knowing it was going to be a challenge to remove that awful sticker at the bottom.